Deal Registration Guide for Referral Partners
Master the art of deal registration!
Learn how to identify the right opportunities, choose the correct plan, and register deals for maximum approval success.
Udemy Business Plans Overview
AI Readiness Plan
Minimum of 100 licenses
$45/license
- 50 curated AI fundamentals and business skills courses
- English-only courses currently
AI Growth Plan
Minimum of 21 licenses
$299/license
- 30+ curated learning paths across 800+ specialized AI courses
- Courses across 14 languages
Enterprise Plan
Minimum of 21 licenses
Pricing upon request
- 30K premium courses, 200+ certification paths
- Advanced analytics and dedicated support
- Innovative AI features for maximum ROI
✅ Great Match vs ❌ Poor Fit
✅ Great Match
- Abide by the required license count listed above
- Organization has a recognized need for Udemy Enterprise Solutions
- Organizations requiring learning data and insights to develop comprehensive learning strategy
- Contact has power over buying decision or access to decision maker
- A live conversation has taken place and customer agreed to introduction
❌ Poor Fit
- Organizations needing < 21 licenses
- Customers wanting to purchase individual course(s) rather than subscription
- Customers looking for custom content bundles only that don't align with packaged offerings
- Blind requests for proposal (RFP) without engagement
💡 A Note on Pricing and Sales Conversations
Let Udemy lead the pricing conversation.
To protect the integrity of the sales process and ensure the best outcome for your prospect, exact pricing is shared directly by a Udemy Account Executive at the right stage of the conversation.
While the plan pricing above provides a general reference, we ask that partners avoid quoting exact pricing to prospects. Here's why this matters:
Value Before Price
Our sales approach is rooted in leading with value — understanding the customer's specific challenges, goals, and learning needs before introducing pricing. Presenting a price too early can anchor the conversation to cost rather than impact, making it harder to demonstrate the full return on investment Udemy Business delivers.
Trust the Process
Once your lead is introduced to a Udemy Account Executive, they will guide the pricing conversation at the appropriate time — after the customer's needs have been fully explored and a tailored solution has been positioned. This approach ensures pricing is contextualized within the value being delivered.
📌 What You Can Share
As a partner, you are welcome to:
- Mention that Udemy Business offers flexible plans starting at 21 licenses
- Share the general value proposition and learning outcomes
- Highlight that pricing is customized and best discussed directly with a Udemy Account Executive
⚠️ Sharing specific pricing prematurely or inaccurately can create misaligned expectations that may jeopardize the deal. When in doubt, let the Udemy Account Executive take the lead — that's what they're here for!
📝 Two Ways to Register Deals
Ready to register your qualified leads?
Choose the method that works best for you - both ensure proper tracking and commission attribution.
🌐 Method 1: Partner Portal
Recommended for maximum approval likelihood
- Log into the Partner Portal
- Click "Register a Deal" button
- Complete detailed form with customer information
- Track progress in "My Pipeline" section
💡 Portal registrations provide our team with more comprehensive information, increasing your likelihood of approval.
✉️ Method 2: Email Registration
Quick alternative for busy partners
Send to:dealreg@udemy.com
Required Information:
- Lead Name
- Lead Email Address
- Lead Title
- Company Name
- Company Country
⚠️ Note: Users must have an active Partner Portal account to use email registration.
🎯 When to Register a Deal
Register only after completing a live conversation with the customer and clearly identifying how Udemy Business addresses their specific business needs.
Ideal timing: When the customer has expressed interest in a plan meeting our minimum license requirements and is ready for a direct introduction to our sales team.
🤝 Need Support?
Our partnership team is here to help you with deal registration questions!
Partnership Support:partnersupport@udemy.com
🎉 Ready to start registering qualified deals? Let's drive success together!