💡 Why This Play Wins: 94% of executives say AI investment is critical, yet only 16% feel their workforce is adequately prepared. Technical skills have a shelf-life of under 5 years—some as short as 2.5 years. Organizations face a choice: hire externally at $150K+ per role with 6-12 months to productivity, or upskill existing teams for $2-5K per person. This play helps partners engage technology leaders who control transformation budgets and unlock enterprise-wide expansion opportunities by positioning Udemy as the skills foundation for digital transformation.
This is an always-on play. Consistently engage Tech leaders across these high-opportunity scenarios:
🔍 High-Priority Targets:
- Customer Accounts with High Tech Content Consumption: Accounts where significant portions of teams are consuming tech-related content—signal of engaged engineering teams
- Single-Threaded Opportunities: Open opportunities where you're only engaged with L&D - check your single-threaded opportunity report
- Engaged Accounts in Key Verticals: Especially Financial Services and IT Professional Services verticals where digital transformation pressure is highest
Action Items:
- Connect with your Partner Success Manager for advanced engagement data
- Pull your single-threaded opportunity report and flag L&D-only deals
- Prioritize FinServ and IT ProServ accounts for immediate outreach
Don't lead with product features. Lead with their business challenge. Technology leaders are at a critical inflection point where AI investment, skill obsolescence, and ROI pressure are converging.
🎯 Key Messaging Framework:
Position the conversation around transformation outcomes, not training features. Focus on moving from experimentation to execution.
Email Template for Initial Outreach:
"Hi [Name], I noticed your teams are actively building cloud and AI skills on the Udemy Business platform. Who's leading your digital transformation initiatives? I'd love to connect them with insights on how other CTOs in [industry] are accelerating ROI on their tech investments and moving from AI experimentation to execution. Would a brief conversation be valuable?"
Discovery Call Opening:
"I'm seeing that organizations like yours are struggling to translate their AI and cloud investments into real outcomes—not because of the tools, but because teams aren't ready to apply them. What's your experience been with getting your engineering teams ready for these transformation initiatives?"
Key Conversation Starters:
- "How are you measuring ROI on your AI and cloud investments?"
- "What's slowing down your digital transformation initiatives?"
- "Where do you see the biggest skills gaps in your engineering teams?"
📘 Partner Resource: Value Proposition Guide
Need help articulating Udemy's value to tech leaders? Reference the Value Proposition Guide for Tech Industry Leaders to understand the key challenges CTOs face and how Udemy addresses them. This internal resource includes verified statistics, ROI data, and messaging frameworks to strengthen your conversations.
Access Value Prop Guide (Internal)Once you've engaged the Technology Leader, arm them with materials that speak their language and address their strategic challenges.
🎯 Tech Leader CTO Narrative
Presentation deck addressing how technology leaders unlock ROI from AI and technology investments by building engineering capability that matches the pace of technology adoption. Includes case studies from Publicis Sapient and Booz Allen Hamilton.
Access CTO Narrative🎓 IT Certifications Narrative
Comprehensive overview of 1,200+ certification courses and 10,000 hours of exam prep content covering AWS, Azure, Google Cloud, CompTIA, Cisco, and more. Features top instructors and learner-first design with practice tests.
Access Certifications Narrative🤖 AI Paths for Tech Leaders
One-page guide outlining essential AI skills and learning paths for technology leaders, including AI use case prioritization, data governance, ethical AI practices, risk mitigation, and regulatory awareness.
Access AI Paths Guide📋 Certifications Coverage
Detailed listing of all certification preparation courses available on Udemy Business across cloud platforms, cybersecurity, networking, project management, and technical specializations.
Access Coverage List🤝 Building Learning Alliances Guide
Strategic framework for technology leaders to partner with L&D and HR for effective skills development. Includes guidance on defining learning paths, specifying skills outcomes, and aligning technical training with business goals.
Access Alliance Guide
Questions? Email Partnersupport@Udemy.com